1. Software Introduction:
This software is a user behavior data analysis platform designed for enterprises or market researchers. It mainly solves the problem of how to effectively collect, manage, analyze and utilize user data in the era of big data, helps users deeply understand consumer behavior, and improves decision-making efficiency and accuracy.

2. Main modules:
1. Data display module: This module mainly displays user activity, behavior habits, consumption behavior and other data, and presents user behavior characteristics in an intuitive way.
2. Data analysis module: This module mainly conducts in-depth analysis of user behavior, consumption behavior and user preferences to help users find potential rules and trends.
3. Data update module: This module is mainly responsible for real-time data update and periodic data update to ensure the timeliness and accuracy of data.
4. Data management module: This module is mainly responsible for data import, export and cleaning to ensure data integrity and availability.
5. User management module: This module is mainly responsible for user rights management and user information management to ensure system security and user privacy protection

3. Functional brain map:
1. Data presentation
1.1 User activity data display
1.2 User behavior and habit data display
1.3 User consumption behavior data display

2. Data analysis
2.1 User Behavior Analysis
2.2 Analysis of user consumption behavior
2.3 User preference analysis

3. Data update
3.1 Real-time data update
3.2 Periodic Data update

4. Data management
4.1 Data Import
4.2 Data Export
4.3 Data Cleaning

5. User management
5.1 User Rights Management
5.2 User Information Management